The world of dentistry is certainly becoming more competitive. With the rapid growth of digital communications and social media, there are now countless ways to attract new patients and interact with your current ones. Knowing where to start can be a challenge, as can finding the time to devote to marketing your dental practice and staying on top of patient communications.
The good news is, there are people out there who can help you. There are a growing number of dental marketing agencies who can help to put your dental practice in the best position to attract new patients and support your current ones (where local jurisdiction allows) – and it doesn’t need to cost the earth.
Take our quick quiz to determine whether your dental practice could benefit from the support of a dedicated dental marketing agency.
If you answered yes to any of the questions above, then you could benefit from the support of a dental marketing agency.
Here are our top tips for choosing the right agency:
1. Be clear about what you want
The more specific you can be about the outcomes you want to achieve and the budget you have to work with, the better chance you’ll have of achieving success. Agencies offer a range of services, so be clear from the outset what you want, and you will stay on track.
2. Take a look the agency’s portfolio
The best way to see the quality of an agency’s work is to take a look at their portfolio to see what they have delivered for other clients. Look for a marketing agency that demonstrates consistently high-quality work that not only looks great but delivers results too.
3. Talk to other dentists
Speak with current clients of the agency to find out what they are like to work with. The current clients may also be able to shed light on any particular strengths or weaknesses of the agency to help you assess their suitability for your project.
4. Know what’s included in the budget
Make sure that your budget covers everything that you need it too. Check how many rounds of amends are included and how the agency will manage the project if your requirements change.
5. Don’t always go for the cheapest option
Weigh up all your options and make sure you go for a marketing agency who you are confident can deliver the results you need. This might not be the cheapest option, but it’s important that you get the right outcome.
6. Will the agency listen to you?
Spend a little bit of time chatting to the team from the agency who will be managing your project. It’s important that you feel confident that they understand you and your practice. Look for an agency that listens and asks questions, so they can deliver a project that is focused on your unique needs
The options are endless
There are plenty of agencies out there who can help you with everything from launching a brand new dental practice right through to staying on top of social media each month. With a range of monthly support packages and one-off project fees to choose from, there are options suitable for every budget.
There is a lot to think about when choosing a marketing agency. Don’t be tempted to go with the cheapest option. Think about what you want to achieve, the level of support you need and ultimately whether you can see yourself working with the agency or not.
Currently there is no definitive list of dental marketing agencies so you will need to search the internet for some options. Dental magazines and websites often feature contributions from some dental marketing agencies, which might help you when determining who to work with.